Bringing Function Back to Food

FibSci works with ingredient manufacturers, FoodTech startups, innovation teams, investors, distributors, market analysts, and industry partners shaping the future of functional food and ingredient innovation.

  • Food innovation has entered a new era

    Only ~35% of large portfolios sit in >7% growth categories
    >50% of private label and insurgents win in yogurt and functional beverages
    — Peter Horsley, Bain (Jan 2026)

  • Price and flavor no longer drive purchase alone

    70% rank health and wellness as a top-three driver
    — IFT Consumer Trends Survey (2026)

  • Focused innovators are winning high-value whitespaces

    Clear functional claims can increase purchase intent by up to 30%
    — Tastewise, KLR (CPG Innovation 2026)

  • New functional categories saturate faster than expected

    Prebiotic sodas show rapid expansion, acquisitions, and retail saturation
    — Euromonitor, Nik Allen (Apr 2025)

In functional food,

positioning and differentiation drive growth.

I help companies own function and earn long-term trust

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  • Fiber Is Not One Thing

    Closing the fiber gap is not about adding more fiber, but about translating balance into products. While innovation has focused on soluble, prebiotic fibers, evidence still highlights the critical role of insoluble fiber. The brands that align formulation, functionality, and consumer understanding of this balance will define the future of gut health.

  • GLP-1 Is Changing Food Culture

    The next phase of the GLP-1 wave will be defined by how ingredient portfolios guide consumer choices. While many companies focus on adding fiber or protein, few translate complex science into clear decisions.

  • Gut Health Is About Balance

    Prebiotic fibers are becoming essential, but adding layers (pre, pro, post) often increases confusion. Without clear integration across formulation, claims, and portfolio structure, consumers struggle to choose. In gut health, success depends on translating biological complexity into clear, balanced, and credible product systems.

Align your science, claims and positioning before committing to market decisions.

As expectations around function increase, clarity becomes a competitive advantage.